Economie et Gestion




Tuesday, December 6, 2022

Entreprenurial Walkabout Toolkit.

Conducting Business and Negotiating

In this chapter, you have learned about the methods of analyzing cultures, how values may differ, and the resulting impact on global business. Get the document following this LINK.

Wednesday, November 16, 2022

Meetings - 5. Action Points

Meetings 5. Action Points.

For many people, a meeting is only as successful as the Action Points it produces. Action Points are essential for moving things forward between meetings, and provide a focus both for the closing of one meeting and the opening of the next meeting. This lesson looks in some detail at what makes a successful Action Point. There is also a focus on the various steps involved in bringing a meeting to a successful close.

Find the text following this LINK

Sunday, November 13, 2022

Meetings - 4.

Meetings (4): Brainstorming and evaluating

Worksheets - Meetings (4): Brainstorming and evaluating.

To get the document, follow this LINK

Meetings - 3.

Meetings 3: Managing a meeting

This lesson focuses on two important aspects of managing a meeting: setting up the meeting with a series of emails, and keep the meeting under control. 

Get the materials by following this LINK.

Meetings - 2.

Meetings 2: Getting involved in meetings

Many learners of English worry about their mistakes and allow their insecurities to prevent them from participating in meetings fully. This lesson provides reassurance that such insecurities are very common and normal. It also presents some strategies for increasing their confidence and ability to participate actively in meetings in English.

Get the worksheets following this LINK.

Business Meetings - 1.

The beginning of a meeting presents a major dilemma: is it better to get straight down to business, or is it important to allow or even encourage small talk? The texts in this lesson present arguments from opposing viewpoints, which may help students to question their own assumptions. The lesson goes on to introduce useful language for both small talk and getting down to business, with practice in the form of role-plays.

Get the text by clicking on this LINK

Sunday, November 6, 2022

Global Business Ethics

 Find the content of the article following this LINK.

Culture in Local Business Practices

Professionals err when thinking that, in today’s shrinking world, cultural differences are no longer significant. Find the rest of the article following the LINK

Once Again: What is Culture?

 What Is Culture, Anyhow? Values, Customs, and Language. 

You will find the link HERE

Sunday, October 23, 2022

Working effectively across cultures

This lesson is about intercultural communication within Business. Find the document following this LINK

Introducing Culture in Business Courses

In this article, the author offers information and practical suggestions about introducing culture in business courses: How is culture defined? What are its most essential aspects? Find the document following the LINK

Top 5 Cultural Issues In Workplace Environments

There are many benefits of cultural diversity in the workplace, including increased ability to solve problems, higher productivity, and innovative ideas. Find the document in the following LINK

Thursday, December 3, 2020

L2 - Written Exam N° 2

 Written exam N° 2


BACKGROUND. You are one of the directors of a French fashion company. Your company is very well known internationally. But now, the company wants to increase its sales in China.   


Your task is to plan a campaign to promote the company in China.


You have to create a strategic plan for this. 


You have to synthesize your strategic plan in one page. You have to talk about: the target audience for your campaign, the brand image for the different products, and the most important:  the adaptation to the Chinese culture. (You can concentrate on 2 or 3 products if that helps you to design your strategy. You decide the nature of these products: they just have to be related to the fashion industry.)


Be imaginative: get information about the different Chinese regions, find out about the fashion tendencies in China. Imagine potential consumers, et cetera


You have to work just with the elements shown here on this page. This activity is not based on the book. So: Make your own decisions. I will not answer emails asking me to provide more detail.  


POLICIES:


Deadlines: 


For TD 10: Saturday, December 5, 2020, at 21H 30m. 


For TD 03: Sunday, December 6, 2020, at 21H 30m. 


You have to send your work via e-mail at upecenglish100@gmail.com 

Please send your document in a PDF format. 

The exam is INDIVIDUAL. One student=One exam (no work in groups is allowed at this point). 


Avoid writing the same exam with your classmate: If I receive 2 or more exams that look exactly the same (or even very similar), both exams will be graded with a 0.


Avoid plagiarism: Your essay will be checked online. If your text shows 15% (or more) of coincidence with something previously written, your grade will be a 0 (zero).