Conducting Business and Negotiating
In this chapter, you have learned about the methods of analyzing cultures, how values may differ, and the resulting impact on global business. Get the document following this LINK.
In this chapter, you have learned about the methods of analyzing cultures, how values may differ, and the resulting impact on global business. Get the document following this LINK.
The beginning of a meeting presents a major dilemma: is it better to get straight down to business, or is it important to allow or even encourage small talk? The texts in this lesson present arguments from opposing viewpoints, which may help students to question their own assumptions. The lesson goes on to introduce useful language for both small talk and getting down to business, with practice in the form of role-plays.
Get the text by clicking on this LINK.
Professionals err when thinking that, in today’s shrinking world, cultural differences are no longer significant. Find the rest of the article following the LINK
This lesson is about intercultural communication within Business. Find the document following this LINK.
In this article, the author offers information and practical suggestions about introducing culture in business courses: How is culture defined? What are its most essential aspects? Find the document following the LINK.
There are many benefits of cultural diversity in the workplace, including increased ability to solve problems, higher productivity, and innovative ideas. Find the document in the following LINK.
Written exam N° 2
BACKGROUND. You are one of the directors of a French fashion company. Your company is very well known internationally. But now, the company wants to increase its sales in China.
Your task is to plan a campaign to promote the company in China.
You have to create a strategic plan for this.
You have to synthesize your strategic plan in one page. You have to talk about: the target audience for your campaign, the brand image for the different products, and the most important: the adaptation to the Chinese culture. (You can concentrate on 2 or 3 products if that helps you to design your strategy. You decide the nature of these products: they just have to be related to the fashion industry.)
Be imaginative: get information about the different Chinese regions, find out about the fashion tendencies in China. Imagine potential consumers, et cetera.
You have to work just with the elements shown here on this page. This activity is not based on the book. So: Make your own decisions. I will not answer emails asking me to provide more detail.
POLICIES:
Deadlines:
For TD 10: Saturday, December 5, 2020, at 21H 30m.
For TD 03: Sunday, December 6, 2020, at 21H 30m.
You have to send your work via e-mail at upecenglish100@gmail.com
Please send your document in a PDF format.
The exam is INDIVIDUAL. One student=One exam (no work in groups is allowed at this point).
Avoid writing the same exam with your classmate: If I receive 2 or more exams that look exactly the same (or even very similar), both exams will be graded with a 0.