Written exam N° 2 - L1

 Written exam N° 2

BACKGROUND. You are one of the directors of a French fashion company. Your company is very well known internationally. But now, the company wants to increase its sales in China.   

Your task is to plan a campaign to promote the company in China.

You have to create a strategic plan for this. 

You have to synthesize your strategic plan in one page. You have to talk about: the target audience for your campaign, the brand image for the different products, and the most important:  the adaptation to the Chinese culture. (You can concentrate on 2 or 3 products if that helps you to design your strategy. You decide the nature of these products: they just have to be related to the fashion industry.)

Be imaginative: get information about the different Chinese regions, find out about the fashion tendencies in China. Imagine potential consumers, et cetera. 

You have to work just with the elements shown here on this page. This activity is not based on the book. So: Make your own decisions. I will not answer emails asking me to provide more detail.  

POLICIES:

Deadline: 

Friday, December 4, 2020, at 21H 30m. 

You have to send your work via e-mail at upecenglish100@gmail.com 

Please send your document in a PDF format. 

The exam is INDIVIDUAL. One student=One exam (no work in groups is allowed at this point). 

Avoid writing the same exam with your classmate: If I receive 2 or more exams that look exactly the same (or even very similar), both exams will be graded with a 0.

Avoid plagiarism: Your essay will be checked online. If your text shows 15% (or more) of coincidence with something previously written, your grade will be a 0 (zero).