(L1) TD 10 and TD 14. Exam N° 1

 Written exam N° 1. 

BACKGROUND. You are one of the directors of a luxury luggage manufacturer located in New Jersey, U.S.A. Recently, your company has been facing increased competition, due to cheaper imports (mainly from Asian companies). You have to create a strategic plan to protect your brand. How will you do it? 

There are many options at hand: 

1. Repositioning your brand

2. Developing the brand

3. Hiring a top designer

4. Developing a wider product range

5. Stretching your brand

6. Developing sales using e-commerce. 

(you will find an explanation of these options in the page 13 of the Textbook (Market Leader).

This is the work you have to do: 

1. Analyze the advantages and disadvantages of each of the options listed above. Write your conclusions (one page and a half)

2. Choose the 2 best options listed above, in your opinion. Try to develop a strategic plan to protect your brand combining these 2 options. The combination of the 2 options must be logically organized and structured. Write your conclusions (one page).

Policies:  

Deadline Friday, November 6, 2020, at 13H 30m. 

You have to send your work via e-mail at upecenglish100@gmail.com 

Please send your document in a PDF format. 

The exam is INDIVIDUAL. One student=One exam (no work in groups is allowed at this point). 

Avoid writing the same exam with your classmate: If I receive 2 or more exams that look exactly the same (or even very similar), both exams will be graded with a 0.

Avoid plagiarism: Your essay will be checked online. If your text shows 15% (or more) of coincidence with something previously written, your grade will be a 0 (zero).